case studies: dotPhoto

Goal: Re-design the entire site to improve ease of use, increase membership and orders, and permit the client to make updates themselves.

Solution: Because dotPhoto offers members a vast array of cutting-edge digital photo arranging, editing and printing options, the most frequently asked question was "How does it work?" Procedures were simplified, clear icon-based tools and navigation were created, and the new design was fine tuned via user testing. dotPhoto has experienced a steady increase in membership, and exceeded print volume projections for the 2001 Holiday season.

Results:

In November, dotPhoto was awarded the 2001BIZi Award as one of New Jersey's Top Business Web Sites.

In May of 2002, dotPhoto was the only photo site listed in the "Best of Today's Web: Greatest Hits and Hidden Gems” issue of PC World Magazine. PC World stated, “Online photo-storage sites have come and gone, but dotPhoto is still standing.”