|
sales leads
One of the best methods for generating sales leads is to develop
your own contact database, rather than renting or purchasing one.
A well targeted, accurate permission-based list can be built using
your own in-house resources and the Internet.
Set Now is experienced in creating web tools that collect data,
from simple newsletter sign-ups and "contact us" forms,
to complex surveys. The data you collect is a valuable commodity.
It's important that you provide and maintain a privacy statement,
but in return for your services you now have the beginning of a
potential business relationship. Compared to cold calling, "warm
calling" someone that has requested your information is a much better
use of your time.
Another important element of managing your sales leads is recording
and organizing the data. Simple forms can send you an email when
someone responds. These responses then have to be manually collected
and organized. Set Now Solutions can build you a custom database
and administrative interface, so when someone fills out an information
request, it is logged, sorted and dated. The data can then used
in mail-merge programs, contact database software, and be used to
generate reports. Best of all is that you have access to the most
recent customers from anywhere you have a web connection!
Keys to Building Your In-House Email List
- Use permission based marketing. Employ Opt-in and Opt-out features on all mailing lists. This will help you build your list quickly and retain customer comfort.
- Have forms on your web site. They can be anything from simple "contact us" forms to surveys in which the user gets something for the time they spend.
- Provide a clear privacy statement on your web site and in all email that you send to lists. The current negative climate of trust in corporations makes it even more imperative that your business respects people's privacy.
- Offer an e-news list which provides customers and potential customers with valuable information about new products or services and discounts.
|
