Issue #8: Keeping It Fresh

Outdated links, unavailable products, old information...If your web site isn't current, people will stop coming to it. Do you have a plan for keeping your site fresh?

BUZZ Bytes

The latest news on Spam "On a typical day, Hotmail subscribers collectively receive more than 1 billion pieces of junk e-mail. Such spam accounts for 80 percent of messages received -- not including mail blocked by Hotmail's first line of filters." Broadband Residential broadband subscribers predicted to rise from 16.0 million in 2002 to 38.8 million by 2005. (Parks Associates, August 2002) Back to School 78% of students and 59% of parents in the US, plan to shop for back-to-school items online. (BizRate, August 2002)

This month's e-ditorials:

"Fine Tune Your Web Site and Increase Your Bottom Line": Can updating your web site increase business? Create a plan for keeping your site fresh and measure the increase of your web site's profitability.

"Use Email to increase brand awareness and remind your clients you're there for them”: Learn how to plan your campaign.

This month's e-pinions:

Buy.com: How did the Buy.com web site stand up to our tests? Check out our e-pinion.

Coming to the BUZZ: Are You Ready for the Holidays? 'Tis the season to be merry and ring in the new year with better holiday sales and better prices on the gifts you give.